Beyond the Hype: What Agentic AI Really Means for Media Operations
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Beyond the Hype: What Agentic AI Really Means for Media Operations

Posted by Harry Grinling, Dec 29, 2025 2:32:50 PM
The term “Agentic AI” is everywhere. Microsoft talked about it at Ignite 2025. IDC reports 37% of organisations already using it. But if you work in media operations (running a gallery, managing post workflows, coordinating live sports, keeping digital distribution online) ...
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Harry Grinling

Harry is the CEO of Support Partners. With over 30 years of experience in the Broadcast, Advertising and Media and Entertainment industry, Harry is known for his strategic insight

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