Beyond the Hype: What Agentic AI Really Means for Media Operations

Beyond the Hype: What Agentic AI Really Means for Media Operations

Posted by Harry Grinling, Dec 29, 2025 2:32:50 PM
The term “Agentic AI” is everywhere. Microsoft talked about it at Ignite 2025. IDC reports 37% of organisations already using it. But if you work in media operations (running a gallery, managing post workflows, coordinating live sports, keeping digital distribution online) ...

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